STYLEFIRM LOS ANGELES
The Little Black Dress of Activewear ™
Style Firm Los Angeles was created by business partners Marissa Mills and Lisa Present, who own a successful event production company (called Style Firm LLC) in Los Angeles. The inspiration behind Style Firm Los Angeles was a two-part process.
Inspiration, Part One: as stylists and fashion show producers, Marissa and Lisa noticed, over time, that the celebrities and models with whom they worked closely together were beyond impassioned, perhaps even addicted, to their compression garments to smooth lumps and bumps. (Yes, even celebs and models have them!) They became an essential part of the stylists’ behind-the-scenes bag of tricks.
Inspiration, Part Two: to keep up with the physical demands of executing large-scale events and designer runway shows, Marissa and Lisa hit the gym on a regular basis. Having a keen eye for style, the ladies noticed that no matter how fit and fabulous the woman, her workout attire didn’t necessarily do her body justice.
Marrying this observation with their experiences in the styling arena, Style Firm Los Angeles was born. Marissa and Lisa wanted to create a fitness line for the Everywoman. The original objective was to create a pant that was stylish, that felt good, and that looked good on the body, on every body. The design also had to be street-wearable.
The ladies were determined to create “a magic pant,” as nicknamed by our head designer -- a pant that would slim the thighs, lift the butt, and flatten the tummy, while still being comfortable, true performance wear. They worked with a team of designers and experts to fuse the perfect fabrication with the perfect cut. One pair of pants grew into a capsule collection of five pieces: a bootleg pant, a capri legging, a running tight, and two jackets.
Marissa and Lisa wracked their brains to coin a name for their line of active wear - they had to look no further than the sign on their office door: STYLE FIRM. The name of their event production company served as perfect inspiration for their objective: to create a workout wardrobe that was stylish and flattering. And thus began Style Firm Los Angeles.
Style Firm Los Angeles was created with the busy professional or mom on-the-go in mind. This collection will allow you to kick off the tennis shoes post-workout, throw on a pair of ballet flats, and continue on with life’s daily demands, without sacrificing style for convenience. Style Firm Los Angeles – for women, by women.
IG: stylefirmla
www.stylefirmlosangeles.com
Kevin Curry
Fit Men Cook
Kevin Curry is the founder of Fit Men Cook, an online community that inspires men and women to eat healthy and stay fit with food that is never boring. With over 2 million followers around the world, he is one of the most sought-after influencers in nutrition, fitness, health and wellness.
THE TASTIEST CHILDHOOD
Born in Philly and raised in Dallas, Kevin grew up eating plenty of hearty, delicious soul food prepared by his Southern-born parents. Because most of his family was still in Philly, he also loved “east coast food” like cheesesteaks and hoagies. Mexican cuisine, so abundant in Texas, was another mainstay of his diet. as well as his Mom’s crock-pot roast beef, which simmered on the stove at home all day on Sundays while the family was at church, where his father was the minister of music.
SETBACKS & SUCCESSES
During a routine visit to his doctor during high school, Kevin had his very first “aha" moment about being overweight and later during his first year of college at the University of Texas, Austin, Kevin fell into the “freshmen fifteen” which contributed to his ongoing weight gain. While in college, Kevin received the Rotary International Ambassador Cultural Scholarship and lived in Quito, Ecuador for half year, becoming fluent in Spanish and falling in love with the country. Kevin taught hip hop in a gym and also worked in a restaurant. He fell in love with Ecuadorian food, and learned from his host family how important it is to sit and enjoy a meal. Every morning they had to eat breakfast together, and Kevin realized the value of being in the moment, being mindful—and that food is truly a unifying thing. This would later inform Kevin’s innovative approach to recipe and information sharing on his blog.
After graduating from college in 2004, life took an unfortunate turn and Kevin had to return home to care for his father while making plans to go to graduate school and in 2006, Kevin got a full scholarship to Harvard University’s John F. Kennedy School of Government, where he studied strategic management and political advocacy, with the intention of going into politics. Kevin went into grad school super energized and felt everything was falling into place, but this was actually the start of his descent. While everything at school seemed great—he had good grades, he was well liked and he was very involved at school-- something was wrong that he couldn’t put his finger on. He had a bad breakup and although he had struggled with some depression as a child, a new and much deeper depression set in. Then in 2008, when Kevin graduated, the stock market crashed. His job options disappeared, and he had to go home to Dallas and start all over. Again. He went on welfare to help support his parents and used food stamps to feed himself; it ultimately affected his weight.
THE TRANSFORMATION
Kevin knew he had to make a change in his health and joined a gym. He went at it really hard—3 hours a day. The crazy thing was that none of it helped. He looked exactly the same and after trying another trainer, Kevin paused and realized he was spending a ridiculous amount of money on a trainer with no results. The biggest lesson he had learned from all of his schooling was to figure stuff out. With new resolve and determination, he went to a half-priced bookstore and bought every book he could on dieting and nutrition as well as books he personally found inspirational.
HIGH Fitness
The Return of Aerobics!
HIGH fitness has brought aerobics back in a hip and unique way, and the world is taking notice! The revival of this fitness trend has quickly become the hottest new workout across Canada and the US. HIGH fitness has famous names and faces getting their sweat on in classes: Julianne Hough, Rachel Parcell, the LA Laker Dancers, and the Indianapolis Colts and Arizona Cardinals Cheerleaders are taking classes and raving about them. Think Old School Aerobics made Modern. Cardio and toning meets Jane Fonda with a side of Richard Simmons. You will have a blast, see real results both physically and mentally, and leave this class wanting more because it’s so much fun!
HIGH Fitness is the vision of Amber Zenith (former dirt bike racer and tennis champ) and Emily Nelson (dance expert and journalism major). They knew there was a better way than spending paining, dreaded hours in the gym. Already group exercise enthusiasts, they took old school aerobics and simplified the moves; added intense fitness-based moves; and made it more fun with music of all genres and decades. Aerobics is safer and more effective than ever before! With their combined fitness, business, dance, and marketing backgrounds, in just 5 years, they have built a very successful fitness empire that changes the lives of people every day. They show people they are already great, they just have to believe it themselves. HIGH Fitness has been featured in national and local media outlets across North America including People Magazine, HYPE, ABC, TSN, ESPN, FOX and more.
HIGH Fitness was established as a business in 2014. Amber came up with the concept in Calgary, Canada with the plan to partner up with her friend and colleague Emily Nelson in Utah. Together they took a single class to the next level with classes now found in over 450 cities in North America. HIGH Fitness brings old school aerobics back with a modern twist. The Vision for HIGH Fitness is to make group fitness more accessible to more people, by creating something that everyone can follow. The Fitness Industry is telling people constantly that they are not enough. HIGH Fitness wanted to create a class as much about mental health, Then the physical health. Classes that cultivate a community atmosphere with a welcoming feel. HIGH Fitness wants to encourage clients to be the best version of themselves, as well as achieving the highest levels of confidence. HIGH Fitness will become a household name for 90% of gyms offer the brand. Many people love High Fitness classes because it so easy to follow. HIGH defines “Fitness” as a way of feeling good while burning off steam. A couple of inspiring aerobic / fitness instructors for HIGH Fitness would be Richard Simmons who was 100% Authentically himself, and Tracy Anderson who has modernized movement.
Things to expect in a HIGH Fitness Class:
A sweaty blast
Nostalgic and fun music from all decades and genres that will motivate you to the max.
Simple and easy to follow fitness choreography.
Interval training moves: jump squats, burpees, tuck jumps, etc.
Take it HIGH or take it low! Options given for all levels of fitness.
An energetic, fun, inspiring and welcoming environment.
WWW.HIGHFITNESS.COM
IG:@HIGH.FITNESS