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The Best Men’s Grooming Brands in the World (Elite List)

Luxury isn’t just what you wear—it’s how you show up.

The most powerful men in the world understand a simple truth: your grooming is your signature. It’s your confidence before you speak. It’s the detail that separates “well-dressed” from fully polished. Whether you’re walking into a boardroom, stepping into a private lounge, arriving at a luxury event, or building a brand that demands attention your grooming routine must match the lifestyle.

Welcome to The Addison Suite Elite Grooming List a curated selection of the best men’s grooming brands in the world. These are the names trusted by CEOs, tastemakers, high performers, and men who treat self-care as part of success.

What Makes a Grooming Brand “Elite”?

At The Addison Suite, we define elite grooming by five standards:

Performance (real results, not hype)
Quality ingredients (skin-first formulas)
Luxury experience (texture, scent, packaging, feel)
Consistency (every product delivers)
Presence (the confidence it gives you)

If it doesn’t elevate your image and energy, it doesn’t make the list.

The Addison Suite Elite List: Best Men’s Grooming Brands in the World

1) Creed — Fragrance Royalty

Creed is a global symbol of luxury fragrance. It’s bold, refined, and unforgettable. If you want a signature scent that commands attention without trying too hard, Creed delivers presence with elegance.

Best For: Signature fragrance, executive confidence
Addison Suite Energy: Quiet power with impact.

2) Acqua di Parma — Italian Grooming Elegance

Acqua di Parma is timeless sophistication. Everything about the brand feels elevated classic, clean, and effortlessly luxurious. It’s for the man who values tradition, taste, and subtle dominance.

Best For: Classic grooming and refined scent
Addison Suite Energy: Old money luxury.

3) Aēsop — Minimalist Skincare Luxury

Aēsop is where modern grooming meets botanical excellence. The packaging is sleek, the formulas are effective, and the experience feels like a five-star spa in your bathroom.

Best For: Daily skincare and elevated self-care
Addison Suite Energy: Minimal, modern, elite.

4) Le Labo — Artisan Fragrance & Grooming

Le Labo is the definition of modern luxury. Their fragrances feel personal, artistic, and unforgettable. This is for men who want to smell like money and mystery.

Best For: Signature scent with individuality
Addison Suite Energy: Luxury with edge.

5) Tom Ford Grooming — High-Performance Luxury

Tom Ford is pure presence. From fragrance to grooming, the brand is bold, polished, and built for men who enjoy being noticed. This is red carpet confidence in a bottle.

Best For: Masculine fragrance and luxury grooming
Addison Suite Energy: Executive seduction.

6) Baxter of California — Modern Gentleman Essentials

Baxter is clean, dependable, and stylish. It’s premium without being complicated—perfect for men who want grooming products that work, look good, and stay consistent.

Best For: Everyday grooming staples
Addison Suite Energy: Sharp, clean, effortless.

7) Truefitt & Hill — The Classic Shaving Ritual

Truefitt & Hill is one of the most iconic barber-style grooming houses in the world. If you appreciate the ritual of grooming—shave cream, brush, aftershave, and tradition this is a luxury standard.

Best For: Wet shaving and gentleman grooming
Addison Suite Energy: Old-world class, modern execution.

8) Kiehl’s Since 1851 — The Global Classic

Kiehl’s is trusted worldwide. It’s a staple brand that delivers reliable skincare and grooming products with premium quality. If you want luxury basics that always work, this is the move.

Best For: Simple, effective grooming
Addison Suite Energy: Clean, consistent, proven.

9) Byredo — Modern Minimalist Fragrance

Byredo is for the man who wants something different. The scents are artistic, clean, and distinctive perfect for tastemakers who live outside the obvious.

Best For: Contemporary fragrance + modern luxury
Addison Suite Energy: Understated exclusivity.

10) The Art of Shaving — Luxury Grooming Ritual

This brand turns shaving into a luxury experience. Premium tools, elevated formulas, and a ritual-driven approach make it a staple for men who care about details.

Best For: Shaving kits + grooming tools
Addison Suite Energy: Precision and polish.

11) Malin + Goetz — Clean, Modern Grooming

Malin + Goetz is sleek, effective, and designed for everyday luxury. Perfect for men who want skincare that’s simple, high-quality, and city-ready.

Best For: Daily skincare + minimalist grooming
Addison Suite Energy: Modern, clean, easy.

12) Augustinus Bader — Luxury Skincare Innovation

This is next-level skincare science. If you’re serious about skin repair, hydration, and long-term results, Augustinus Bader is elite. It’s for men who treat grooming as an investment.

Best For: Anti-aging, repair, skin longevity
Addison Suite Energy: Luxury science.

13) Maison Francis Kurkdjian — Haute Fragrance Prestige

This is fragrance at the highest level luxury, artistry, and unmistakable presence. It’s refined and powerful, ideal for men who want signature energy.

Best For: Exclusive signature fragrance
Addison Suite Energy: High-status scent.

14) BEVEL Grooming — Modern Precision Grooming

BEVEL stands out as a premium modern grooming brand built for sharp results and confident presentation. It’s especially respected for precision shaving and skincare designed to support smooth, healthy skin.

This is grooming for men who understand that clean details build strong presence.

Best For: Precision shaving, bump prevention, daily polish
Addison Suite Energy: Modern luxury with purpose.

The Addison Suite Grooming Blueprint (Elite Routine)

Want a world-class grooming setup? Here’s the simple luxury formula:

Step 1: Cleanse

Use a high-quality cleanser that keeps your skin balanced and refreshed.

Step 2: Shave / Beard Precision

Your facial hair should look intentional never neglected.

Step 3: Moisturize + Repair

Hydration is the foundation of elite skin.

Step 4: Signature Fragrance

Your scent should match your lifestyle: clean, powerful, unforgettable.

Step 5: Details

Hairline, nails, teeth, and skincare consistency separate average from elite.

The Addison Suite Rule: Grooming Is Your First Impression

Your grooming is not optional.
It’s a lifestyle requirement.

Because luxury isn’t loud.
Luxury is discipline, detail, and presence.

And the most powerful men in the world don’t just look successful…
They look undeniable.

Want to Be Featured in The Addison Suite?

If you’re a luxury brand, barber, spa, men’s stylist, or grooming company and want to be spotlighted in our global platform:

The Addison Suite is where luxury lives.
Contact us for features, sponsorships, and collaborations.

Stay connected. Stay elevated.

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Best Spa Destinations Worldwide for a Total Reset

By The Addison Suite | Luxury Wellness + Elite Escapes

There are vacations… and then there are resets.

A true luxury spa destination doesn’t just offer massages and scented candles it delivers a complete transformation: clearer skin, calmer energy, better sleep, sharper focus, and the kind of glow that makes people ask, “What have you been doing?”

Whether you’re a CEO running on high frequency, a creative building a legacy, or simply someone who values the art of feeling your best this is your guide to the best spa destinations worldwide for a total reset.

Welcome to the elevated side of wellness.

1) Chenot Palace Weggis — Lake Lucerne, Switzerland

Best For: Luxury detox + full-body reboot
If your goal is to walk away feeling completely reprogrammed, Chenot Palace is in a league of its own. Set along the serene waters of Lake Lucerne with Alpine views, this destination is known for elite wellness protocols that blend science, nutrition, and next-level spa treatments.

Reset Highlights:

  • detox-focused programs

  • body diagnostics and personalized wellness plans

  • ultra-luxury recovery experience

  • calm, refined European atmosphere

The Addison Suite Take:
This is where high performers go to rebuild the machine.

2) Ananda in the Himalayas — Uttarakhand, India

Best For: Spiritual reset + deep inner peace
Ananda is legendary for a reason. Located in the foothills of the Himalayas, it delivers a luxury wellness experience rooted in Ayurveda, yoga, and meditation with a serene, almost royal energy that feels like a true retreat from the world.

Reset Highlights:

  • Ayurvedic healing programs

  • daily yoga and meditation

  • stress relief + emotional balance

  • breathtaking mountain tranquility

The Addison Suite Take:
This is not just relaxation—this is renewal.

3) Lanserhof Sylt — Sylt Island, Germany

Best For: Medical-grade wellness + longevity
For those who want results, Lanserhof is one of the most respected names in advanced wellness and longevity. Think: cutting-edge recovery, expert-led programs, and precision health support in a peaceful luxury environment.

Reset Highlights:

  • advanced health and longevity treatments

  • highly personalized programs

  • detox and performance optimization

  • quiet luxury, minimal distractions

The Addison Suite Take:
This is “CEO wellness” at its highest level.

4) Six Senses Kaplankaya — Turkey

Best For: Holistic wellness with Mediterranean beauty
If you want a total reset that includes nature, ocean views, and signature spa rituals, Six Senses Kaplankaya is an elite choice. It’s peaceful, beautiful, and designed for a full mind-body refresh.

Reset Highlights:

  • wellness screenings and custom programs

  • holistic therapies and bodywork

  • stunning coastal setting

  • elevated, modern luxury design

The Addison Suite Take:
This is where luxury meets balance and your nervous system finally exhales.

5) COMO Shambhala Estate — Bali, Indonesia

Best For: Jungle serenity + holistic transformation
Bali is famous for wellness, but COMO Shambhala is one of the most refined experiences on the island. Surrounded by lush jungle and spiritual calm, it offers structured programs that feel deeply restorative without sacrificing luxury.

Reset Highlights:

  • holistic healing + wellness journeys

  • yoga, movement, and mindfulness

  • clean nutrition and spa rituals

  • nature immersion

The Addison Suite Take:
You don’t just rest here you return to yourself.

6) SHA Wellness Clinic — Alicante, Spain

Best For: Total lifestyle upgrade + modern wellness
SHA is one of the most recognized luxury wellness clinics in the world, combining modern health practices with spa-level indulgence. It’s ideal if you want a reset with structure, results, and an elevated atmosphere.

Reset Highlights:

  • nutrition and wellness programs

  • body transformation and stress recovery

  • luxury clinic + resort feel

  • coastal serenity

The Addison Suite Take:
This is where wellness becomes a lifestyle standard.

7) Amanpuri — Phuket, Thailand

Best For: Ultra-luxury relaxation + private serenity
Aman is synonymous with privacy, elegance, and unmatched service. Amanpuri offers an elevated spa and wellness experience that feels exclusive, quiet, and perfectly curated.

Reset Highlights:

  • world-class spa treatments

  • luxury privacy and calm

  • beachfront peace

  • refined wellness programming

The Addison Suite Take:
This is the spa destination for those who want luxury without noise.

8) The Ranch Malibu — California, USA

Best For: Discipline reset + high-performance routine
This is for the ones who want to reset through structure. The Ranch Malibu is known for intensive wellness programming movement, clean eating, nature, and a strict routine that produces results.

Reset Highlights:

  • daily hikes and fitness

  • clean eating + body reset

  • mental clarity and discipline

  • strong transformation energy

The Addison Suite Take:
This is where you go to get sharp again.

How to Choose Your Perfect Reset Destination

Here’s the simplest way to pick the right spa based on your goal:

If you need a full detox + body reboot

Chenot Palace Weggis (Switzerland)
Lanserhof Sylt (Germany)
SHA Wellness Clinic (Spain)

If you need stress relief + peace + spiritual clarity

Ananda in the Himalayas (India)
COMO Shambhala Estate (Bali)

If you want luxury + ocean + calm recovery

Six Senses Kaplankaya (Turkey)
Amanpuri (Thailand)

If you want discipline + transformation energy

The Ranch Malibu (USA)

The Addison Suite Reset Rule: Wellness Is a Status Symbol

The new luxury isn’t just designer fashion and five-star hotels.

It’s:

  • waking up energized

  • thinking clearly

  • moving with confidence

  • protecting your peace

  • looking like you’ve been resting in luxury

Because you have.

A true reset is an investment in the most valuable asset you own:

You.

The Addison Suite Recommendation

If you’re building a legacy, leading teams, creating at a high level, or living life in the spotlight schedule at least two resets per year.

One to restore.
One to elevate.

Want The Addison Suite Luxury Wellness Guide?

Coming soon: The Addison Suite Reset List featuring the world’s top spas, luxury wellness retreats, and elite experiences.

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The Ultimate Luxury Morning Routine (CEO Energy)

By The Addison Suite | Luxury Lifestyle + Power Habits

There’s a difference between waking up… and arriving.

A luxury morning routine isn’t about doing the most it’s about moving with intention, discipline, and calm authority. True CEO energy isn’t loud. It’s structured. It’s focused. It’s effortless. It’s the ability to walk into any room already aligned, already prepared, already ahead.

Welcome to The Ultimate Luxury Morning Routine—built for high performers, tastemakers, founders, executives, and men who move like the world is watching.

1) Wake Up With Purpose (No Chaos, No Rush)

Luxury begins with control. The first decision of your day sets the tone for every meeting, every call, every move.

CEO Rule: Wake up early enough to lead the day not chase it.

Addison Suite Tip:
Set your alarm to a sound that feels elevated soft, clean, intentional. No panic alarms. No chaos energy.

Your first 60 seconds:

Sit up slowly

Deep breath

  • Say one sentence: “I move with purpose today.”

That’s how power starts.

2) Hydration First—Because Your Body Is Your Brand

Before caffeine, before conversation, before checking the world give your body what it needs.

The Luxury Standard:

  • Room temperature water

  • Add lemon or minerals

  • Sip, don’t rush

  • Hydration improves:

  • mental clarity

  • skin glow

  • digestion

  • energy levels

  • When you look sharp, you move sharper.

3) Quiet Time = Executive Advantage

Silence is a luxury most people don’t protect. CEOs do.

You don’t need a 60-minute meditation retreat. You need 5–10 minutes of mental ownership before the day tries to own you.

Choose one:

Prayer

Meditation

Breathwork

Journaling

Visualization

CEO Energy Move:
Picture your day like a film trailer your outfit, your confidence, your conversations, your wins. Then step into it.

4) Movement That Matches Your Lifestyle

Luxury fitness isn’t about punishment. It’s about performance and longevity.

Your body should reflect your discipline, not your stress.

Choose your morning movement:

  • 20-minute walk (outdoor, sunlight)

  • light weights + stretching

  • Pilates or mobility training

  • boxing or conditioning (for high-energy days)

The Addison Suite Standard:
Move like you’re preparing for a boardroom and a photoshoot.

5) Cold Rinse or Contrast Shower (Instant Upgrade)

This is the fastest way to activate your nervous system and sharpen your edge.

Luxury version:

warm shower

  • cold rinse for 30–60 seconds back to warm

This boosts:

alertness

confidence

resilience

skin tone

CEO energy is built in discomfort—then worn like a tailored suit.

6) Grooming Like a Power Player (Because Details Matter)

The world doesn’t just respect success.
It respects presentation.

Your grooming routine should be simple but elite.

Non-negotiables:

  • skincare (cleanser + moisturizer)

  • fragrance (signature scent)

  • clean nails

  • fresh haircut schedule

  • teeth + smile confidence

Luxury Tip:
Invest in a high-quality grooming setup your bathroom should feel like a private suite at a five-star hotel.

7) Dress With Intention (Not Trend)

Your outfit isn’t just clothing. It’s communication.

CEO energy is:

clean lines

premium fabrics

fitted silhouettes

timeless colors

quiet confidence

Whether you’re wearing a tailored suit, a cashmere set, or luxury streetwear your look should say:

“I’m not trying. I am.”

8) A High-Performance Breakfast (Or a Clean Fast)

Luxury doesn’t mean heavy.
It means intentional.

Pick one based on your body and schedule:

Option A: Power Breakfast

  • eggs + avocado

  • Greek yogurt + berries

  • protein smoothie

  • oatmeal with almond butter

Option B: Clean Fast

water + electrolytes

black coffee or tea

light movement

first meal later

CEO Rule:
Eat for energy, not comfort.

9) Your 10-Minute CEO Planning Session

This is the moment you separate yourself from average.

Before you open email, before you respond to texts, before you get pulled into noise plan the day.

Write down:

  • your top 3 priorities

  • one high-value call to make

  • one relationship to strengthen

  • one win you must secure today

CEO Energy is simple:
Win the day before the day starts.

10) Luxury Boundaries: No Social Media for the First Hour

If you start your day consuming everyone else’s life, you’ll delay building your own.

Your mind is a penthouse.
Don’t let the internet move in rent-free.

The Addison Suite Rule:
No scrolling until you’ve:

  • hydrated

  • moved

  • groomed

  • planned

Then you can enter the world.

The Addison Suite CEO Morning Routine (Quick Version)

If you want the luxury routine in a clean checklist:

Wake with intention (no chaos)
Water first
Quiet time (5–10 minutes)
Movement (20 minutes)
Contrast shower
Grooming + fragrance
Dress with purpose
Power breakfast or clean fast
Plan the day (Top 3 priorities)
No social media for 60 minutes

Final Word: CEO Energy is a Lifestyle

CEO energy isn’t about showing off.
It’s about showing up consistent, sharp, prepared, and unshakable.

Luxury isn’t loud.
Luxury is discipline with style.

And at The Addison Suite, we don’t just watch greatness we live it.

Join The Addison Suite VIP Access

Want private invites, elite recommendations, luxury experiences, and exclusive brand moments?

Become part of the world of The Addison Suite.
Luxury isn’t a dream. It’s a decision.

Stay connected. Stay elevated.

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Cullinan Series II Cigar Night Experience

An Iconic Night of Craft & Celebration

An evening defined by elegance, craftsmanship, and refined indulgence marked the celebration of the Rolls-Royce Cullinan Series II a true icon of modern luxury.

Guests were welcomed into an immersive Cigar Night experience curated to honor the launch of the Cullinan Series II, setting the tone for a night where sophistication met atmosphere. From the first moment, the event embodied the spirit of Rolls-Royce: intentional, elevated, and unforgettable.

The evening unfolded with the artistry of fine cigar rolling, allowing guests to experience the ritual and craftsmanship behind premium cigars firsthand. A live Latin jazz band filled the space with smooth, rhythmic sounds, creating an ambiance that was both vibrant and refined. Tray-passed gourmet appetizers circulated throughout the evening, complemented by a thoughtfully curated bar display designed to enhance the cigar experience.

Every detail was intentionally selected to mirror the Cullinan Series II itself—bold yet elegant, commanding yet composed. This was more than a launch event; it was a lifestyle moment that celebrated excellence, design, and the joy of shared luxury.

Building on the momentum of the Rolls-Royce Grand Opening, this event further strengthened meaningful partnerships and set the stage for future collaborations rooted in quality, experience, and prestige.

The Cullinan Series II Cigar Night served as a powerful reminder that Rolls-Royce is not simply about automobiles—it is about moments, craftsmanship, and a standard of living reserved for those who expect nothing less than extraordinary.

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MFK Private Event

An Evening of Elegance: Baccarat Rouge 540 by Maison Francis Kurkdjian at Saks Phipps Atlanta

Atlanta’s style set gathered at Saks Fifth Avenue Phipps Plaza for an unforgettable private soirée celebrating one of the world’s most coveted fragrances—Baccarat Rouge 540 by Maison Francis Kurkdjian. The night was a true reflection of sophistication, artistry, and modern luxury.

Guests were welcomed into an intimate setting where the air was infused with the unmistakable scent of Rouge 540—a fragrance that has become an icon of allure and refinement. Attendees indulged in personalized fragrance consultations, sipped on elevated cocktails, and enjoyed gourmet bites while mingling with tastemakers, fragrance enthusiasts, and luxury connoisseurs.

The evening was more than a celebration of scent; it was an immersion into the Maison Francis Kurkdjian lifestyle—a harmonious blend of craftsmanship, emotion, and timeless elegance.

A night to remember, curated for those who appreciate the art of luxury living.

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The Elegant Gatsby-Themed Affair & Celebrity Golf Classic

A Star-Studded Roster  Attended the Elegant Gatsby-Themed Affair & Celebrity Golf Classic including Cuba Gooding Jr., Ja Rule,  Jason Lee, Kevin Harrington, Johnny Bananas and more! Celebrity Sports Entertainment, The Money Team Hosted the special Anniversary Weekend to Help Raise Money for multiple charities & organizations in need.

Long Island’s exclusive Golf Classic weekend returned this summer with another impressive lineup of celebrities and athletes. Mr. Michael Mak, President and Founder of Celebrity Sports Entertainment and James McNair, president and founder of The Money Team, proudly a who have joined us this year, including 1-800- Liquors, Bucked Up, Apple Ice, CBD Healthcare Co., Dusse Cognac, Tequila Comisario, Natura Cigars,Chamello Sunglasses. Gran Coramino, Royal Wine Corp providing wine and spirits.

CSE’s action-packed weekend features a Celebrity Golf Tournament benefiting their cause, D-Up-On-Cancer. The weekend offers ticket holders and guests access to CSE’s special guest DJs, a casino room, fireworks show, open bar, dinner gala, auction/raffle, and entry to the Oheka Castle grounds. Pop-up shops, a red carpet step and repeat, and a cigar lounge will also be available, creating a lavish Great Gatsby atmosphere.

Some of your favorite celebrities will be joining in the celebration including Cuba Gooding Jr,. Ja Rule, Kevin Harrington of Shark tank, Michael Blackson, Jason Lee, Tyson Etinne, Johnny Bananas, Tyson Etienne, Plaxio Buress, Dina Khoury  and more.

We are thankful for our sponsors who have joined us this year, including 1-880- Liquors, Tequila Comisario, Bucked Up Energy, Dusse Cognac, Natura Cigars, Gran Coramino, Royal Wine Corp providing wine and spirits.

To inquire about sponsorship opportunities, email sponsors@cse.team..

To inquire about sponsorship opportunities next year please email media@cse.team.

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The Rising Star of Comedy

Mark Orintas is a stand-up comedian and full-time fragrance industry retailer based in Fort Lauderdale, Florida. Known for his razor-sharp wit, unapologetic candor, and richly personal storytelling, Mark delivers comedy that is as smart as it is fearless. Touring throughout the Eastern U.S., he takes audiences on a hilariously honest ride through the unfiltered realities of gay aging—from injectable enhancements and awkward encounters to the unexpected adventures of reaching what he affectionately calls his “Beekeeping Age” years.

Drawing from a deeply personal archive of life experiences—including his journey through conversion therapy, the path to self-acceptance, and the comedic chaos of midlife—Mark blends biting humor with heartfelt insight. Whether he’s roasting the myths of eternal youth or celebrating the messy beauty of growing older as an “awkwardly aging hottie,” Mark’s comedy is as thought-provoking as it is side-splitting.

With each performance, he redefines what it means to age out loud, laugh with abandon, and find meaning (and mischief) in every chapter of life.

Gracefully Stumbling Thru Beekeeping Age” premieres at Lavender Fest at Out Front Theatre Company in Atlanta on Friday July 18th 8:30pm

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Casey Smith

Casey Smith is deeply invested in both the mission and values of Merchaneer, combining a strong business sense with a deep commitment to relationships, faith, and philanthropy.  

Casey and Merchaneer President, Clint Feher, are the two Principals of the company.  Casey and Clint joined forces at the start of 2022 to begin building Merchaneer together. Clint and myself are both of strong Faith and both are former college athletes who grew up in a winning culture and around TEAM 1st environments. Casey's Dad and Grandfather are both Hall of Fame Coaches in the Alabama High School ranks.  Clint's father, Butch Feher, was an All-SEC Guard at Vanderbilt and spent time playing in the NBA for the Phoenix Suns. Butch Feher also serves as Merchaneer's Chairman of the Board. Clint, Butch and their families reside in Chattanooga, TN. 

The connection between Casey, Clint, and their shared history of leadership in high-performance environments is also clearly key to their approach in building the company.

They blend leadership philosophies from icons like Elon Musk, Steve Jobs, and Nick Saban, which speaks to their ambition and drive to scale the company and create a lasting impact. These philosophies include:

Work super hard every day, focusing on the process instead of the result. Create great products or solutions of service

Recruit great people 1st and people who work well together to create great products, services and partnerships

Approach building relationships from the long-term point of view

Be the light 

The inclusion of their family and faith-centered values also gives the company a unique, purpose-driven culture. The work ethic is certainly evident in their commitment of 60-100 hour work weeks to build Merchaneer from the ground up.

Merchaneer's momentum has continued to ramp up with the addition of an All-Star cast of shareholders and advisory board team, plus two integral operating partners from fintech, Merchsneer COO-Steven Heselius and EVP of Sales Jordan Donmoyer, shows they’ve built a solid leadership team, not just in terms of business acumen, but also in heart. The philanthropic efforts, especially with the partnership around Lucy’s Lemonade Stand Charity in honor of Jordan's late daughter Charlotte, show that they’re using their success to make a tangible difference, which adds a deeper layer of purpose to their work.

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Titans of Tequila

In the competitive world of premium spirits, Tequila Comisario has emerged as a distinguished brand, celebrated for its exceptional quality and innovative approach. At the helm of this success are two visionary leaders: Luis Cota, the President and CEO, and Steve Rice, a key partner and investor. Their combined expertise and dedication have propelled Tequila Comisario to the forefront of the tequila industry.​

Luis Cota's journey into the tequila business was serendipitous. In 2012, during an NBA All-Star Game after-party, his partners, Rick Darnell and Steve Rice, noticed the overwhelming popularity of a small tequila booth amidst more prominent brands. This booth featured Tequila Comisario, a brand meticulously developed just a few years prior. Recognizing its potential, Cota and his partners acquired the brand in 2014. Under Cota's leadership, Tequila Comisario has become the most awarded brand in the industry since its release, a testament to its unparalleled quality and craftsmanship. ​

Central to Tequila Comisario's acclaim is its distinctive production process, which mirrors the principles of fine wine-making. The agave plants, averaging seven years of age, are carefully harvested to ensure optimal maturity. Post-distillation, the tequila undergoes a 36-hour oxygenation process, enhancing its smoothness and mouthfeel without compromising the natural agave flavors. Aging in two to three-year-old barrels imparts subtle notes of crème, nougat, vanilla, and honey, resulting in a well-balanced and sophisticated spirit. Steve Rice, alongside his partner Gavin Maloof, brings a wealth of experience and a commitment to excellence that has been instrumental in Tequila Comisario's growth. Their hands-on approach ensures that the brand maintains its integrity and continues to resonate with consumers seeking premium tequila. Rice emphasizes the importance of trust and authenticity in business relationships, values deeply embedded in the company's culture and operations.

Tequila Comisario's dedication to quality has not gone unnoticed. The brand has received numerous accolades, including the prestigious Best in Show Award for its Reposado expression. These honors reflect the meticulous attention to detail and passion that Cota, Rice, and their team invest in every bottle.

Looking ahead, Cota and Rice have ambitious plans for Tequila Comisario. They aim to expand the brand's international presence and are considering taking the company public. Their vision encompasses not only growth but also a continued commitment to producing a tequila that stands as a symbol of sophistication and artistry. ​

In an industry often dominated by mass production, Tequila Comisario distinguishes itself through a harmonious blend of tradition and innovation. The leadership of Luis Cota and Steve Rice exemplifies how passion, integrity, and a relentless pursuit of perfection can create a legacy that transcends the ordinary, offering consumers an elevated tequila experience that is both authentic and extraordinary.​

Exploring the Craftsmanship of Tequila Comisario

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Danica McKellar Celebrates a Fabulous 50th Birthday in Style!

Stars came out to Nashville to celebrate our favorite girl next door, Danica McKellar for her 50th Birthday!

Nashville, TN.-Great American Family Channel actress and our favorite girl next door, Danica McKellar, recently celebrated her 50th birthday in style at Conrad Nashville! The beloved actress, well known for her role as Winnie Cooper on "The Wonder Years" and for her popular Christmas  movies,  marked this milestone by performing  a surprise ballroom dance number for her guests, a passion she discovered as a contestant on "Dancing with the Stars," followed by a group salsa with instructors that the entire party enjoyed in the fun “salsa disco” atmosphere.

The lively celebration began with Danica greeting her guests in a disco ball 

-inspired gown by Dress the Population and the event  was attended by family and close friends, many wearing sequins (as per the invitation!) Guests  included fellow Great American Family stars Candace Cameron Bure and Jesse Hutch, and also actresses Melissa Joan Hart, Bethany Joy Lenz, Erin Cahill, Melissa Ordway, and more.

"Dancing truly lights up my soul and gives me a powerful motivation to stay in shape. I really think it keeps me young in mind, body and spirit!” said Danica. 

Following the dancing, Danica was serenaded with "Happy Birthday" and presented with a beautiful golden cake from Berries n Cream. The evening continued with music by Nashville's resident DJ BOOM, appetizers from Conrad's Thistle and Rye, and drinks provided by Lipman Brothers, Danica Rosé & Gruvi sparkling non-alcoholic wines, Le Kool Champagne and more.

Amidst the festivities, guests marveled at Danica’s youthful appearance and energy.

“I don’t feel 50, whatever that means. Or maybe I do feel 50, and it’s just better than I thought!” She added, “Honestly though, when people ask me my secret to staying young, I can’t say there’s one silver bullet. It’s all the boring stuff - healthy eating, moderate exercise, drinking lots of water, getting enough sleep, and staying away from all the stuff you know is bad for you. It’s not rocket science, but it does take discipline. I’ve heard that staying fit is 80% diet, 20% exercise, and that rings true for sure. In terms of the specifics? I  have never really had much alcohol, maybe like one drink a month? I stay away from gluten, dairy, sugar, and anything greasy or artificial. I figure if I treat my body well, it will treat me well. I thank God for the life I’ve been given, and I want to honor that by taking care of myself the best I can.”

She later confessed, “In terms of wrinkles, I’ve never done Botox. I did try filler once on my smile lines about 10 years ago - it was so painful and totally not worth it - and smile lines just mean you’ve been smiling, after all! So nothing like that, but I do use Frownies, those little patches that stick to your forehead when you sleep. And I moisturize my face and neck throughout the day, and try to stay hydrated.”

In lieu of gifts for herself, Danica requested that guests join her in making a donation directly to Thistle Farms.

Danica also purchased gift bags from Thistle Farms, a non-profit organization that empowers women survivors of human trafficking that she will donate to the Nashville rescue mission.

The event was organized by PR Firm Cathy Cardenas PR & Events (http://www.cathycardenas.com/) and its sponsors, including Conrad Nashville (https://www.hilton.com/en/hotels/bnaleci-conrad-nashville/?SEO_id=GMB-AMER-CN-BNALECI&y_source=1_Mjc3MjkzMTgtNzE1LWxvY2F0aW9uLndlYnNpdGU%3D), Llanes Photography (https://www.partyupballoonco.com/), Party Up Balloons (https://www.partyupballoonco.com/), Berries & Cream, Dress the Population Amy Schromm Photography, Details Videography, Danica Patrick Rosé Wine, Lipman Brothers, Chicken scratch pilsner, Nash IPA, Lonely cow wine, Reva’ wine and Le Kool champagne.

Additional approved press photos are available at

request.  Danica can be seen alongside Trevor Donovan in her first faith-based movie, “Grounded,” on Great American Family channel this Spring.

For more information or additional photos, please contact Cathy Cardenas at Cathy@CathyCardenas.com.

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